
The wallet for BAT is built directly into the browser, and parameters such as auto-contribute and percentages allocated to different websites based on user attention can be adjusted.īrave’s long-awaited promise of receiving BAT for viewing ads went live in April and enables users to select ads for viewing as another method for supporting publishers - outside of the auto-contribute option for BAT to website publishers in the BAT wallet.

The BAT functions within the browser as an incentive for users to view specifically approved ads by Brave in return for the ERC-20 token.

“The anonymized aggregated ad campaign related data we do collect is used for accounting and reporting, but this data cannot be mapped back to devices or user identities of any kind.” The Brave Browser blocks ads and trackers automatically, and the company Brave does not actually have access to identifiable user data to sell to third-parties.

The ad-blocking features and privacy-centric narrative of Brave have made it an ideal alternative to the likes of Google Chrome, where ad trackers invade user privacy, slow down web browsing, and reduce publisher revenue via intermediaries. His vision for Brave and BAT is to provide a blockchain-based payment system for an Internet browser with an emphasis on privacy that reduces the adverse consequences of online advertising.īrave Browser has rapidly gained traction among web users, recently surpassing 20 million downloads. Other uses of BAT include online tipping for content creators and social media platforms.īrandon Eich, who is the CEO of Brave Browser, is also the creator of the popular programming language JavaScript and co-founder of both Mozilla and Firefox. Similarly, users can set automated payments to websites that they visit based on their attention spent on them.

Users of the Brave Browser can be rewarded directly in BAT for viewing optional advertisements. BAT is the native token of the increasingly popular Brave Browser, with the token designed to upend the current advertising model of the web using a micropayment system for supporting content creators and websites. BAT entered the scene just before the height of the 2017 ICO mania, with the Brave/BAT ICO raking in $35 million in May 2017 in a mere 30 seconds.
